Being the day after Christmas my thoughts reflect on something my financial adviser said to me recently: "Whenever you make money decisions, think long-term."
The number of presents and the dollars spent on Christmas get forgotten over the years, but the consistent caring and building of relationships is remembered.
This is also true in Social Networking. Most people who are using social media to further their Internet Marketing are thinking short-term. They might not even know they are. Join any social network and you will see that many people join you as friends, tell you what they have to offer, and then poof - you don't hear from them again.
People buy people, not stuff. Social Media is technology that makes it easier to connect and stay connected to others. But if your connection is only long enough to pitch what you sell, you won't be getting long-term results.
For each Social Media that you dive into, do it sincerely. Make connecting with people your top priority. Relationships will follow, and money will follow that.
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